Rural Tough
A different kind of tough
Our Values
Self-reliance and neighborly support
Living rural means you don't have access to many conveniences people take for granted. We understand the importance of being self-reliant and building good relationships with neighbors. It can be vital in times of need.
Patriotism
We have a fierce love of country and are willing to stand up to defend and protect our freedoms. We will not comply to tyranny.
Dedicated
We are dedicated to the life that is the very core of who we are.
“Original and with an innate understanding of their customer’s needs, the team at Love Nature are always a pleasure to work with.”
Jane Miller
ABOUT US
Rural Tough is more than a brand, it is a way of life founded on hard work, determination, freedom and self-reliance. We understand the unique blend of grit, loyalty and love of adrenaline sports that makes up rural America.
We know that family is not only defined by blood. It is the neighbors, friends and people in our communities that are always willing to lend a hand. It is the people that who support us, cheer our success and push us to never give up on our dreams.
Rural Tough is a connection to a community of individuals who understand and embrace the challenges of rural living. We are committed to bringing you quality products that tell the story of a way of life that is the core of who we are. We are the farmers, ranchers, patriots and blue collar workers that are the heart and soul of America. We are Rural Tough.
QUESTIONS?
Whether you’re curious about features, a free trial, or even press, we’re here to answer any questions.